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Channel: Affiliate Marketing Blog by Geno Prussakov » affiliate communication
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“Kickass Newsletter” Encourages Affiliates to Cheat

Yesterday night a chief executive of a company which runs an affiliate program on a popular network, sent out a newsletter. Most of his affiliates have probably found it in their inboxes early this...

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3 Good News for Affiliates

It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and...

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Proactive Affiliate Management and Communication

A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m...

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Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots

Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would...

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Affiliate Newsletter Open Rates Drop 9%: Analysis & Recommendations

It has been some time since I’ve last addressed the subject of email newsletter open rates, and today as I was analyzing the data of two different Commission Junction-based affiliate programs, I...

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Improving Open Rate of Your Communication: 5 Tips From Top Publisher

With great excitement we bring you the first-ever guest post at AM Navigator’s blog. We loved Graham Jenner‘s approach, and happily accepted his contribution. Should you want to contribute to this blog...

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Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass!

Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New...

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5 Keys to Building High-Impact Relationships in Affiliate Marketing

Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of...

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Communication Channel Breakdown – Major Affiliate Marketing Problem

1986 was a bad year. In January there was the space shuttle Challenger disaster. Do you remember that one? I turned 9 just the day before it happened, and even thought we were following it from behind...

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When Is It Cool To Call?

I always talk about affiliate marketing as a business that relationships are important. Getting to know your affiliates, speaking to them regularly while taking an interest in their business, results...

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An Affiliate Marketing Action Plan: The 5 Cs Approach

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital...

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Can Robots Take Over Affiliate Management?

At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I...

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