“Kickass Newsletter” Encourages Affiliates to Cheat
Yesterday night a chief executive of a company which runs an affiliate program on a popular network, sent out a newsletter. Most of his affiliates have probably found it in their inboxes early this...
View Article3 Good News for Affiliates
It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and...
View ArticleProactive Affiliate Management and Communication
A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m...
View ArticleAffiliates Are Marketers, Not Customers. They Need Tools, Not Carrots
Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would...
View ArticleAffiliate Newsletter Open Rates Drop 9%: Analysis & Recommendations
It has been some time since I’ve last addressed the subject of email newsletter open rates, and today as I was analyzing the data of two different Commission Junction-based affiliate programs, I...
View ArticleImproving Open Rate of Your Communication: 5 Tips From Top Publisher
With great excitement we bring you the first-ever guest post at AM Navigator’s blog. We loved Graham Jenner‘s approach, and happily accepted his contribution. Should you want to contribute to this blog...
View ArticleShare Your Thoughts – Get a Free Affiliate Summit East 2012 Pass!
Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New...
View Article5 Keys to Building High-Impact Relationships in Affiliate Marketing
Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of...
View ArticleCommunication Channel Breakdown – Major Affiliate Marketing Problem
1986 was a bad year. In January there was the space shuttle Challenger disaster. Do you remember that one? I turned 9 just the day before it happened, and even thought we were following it from behind...
View ArticleWhen Is It Cool To Call?
I always talk about affiliate marketing as a business that relationships are important. Getting to know your affiliates, speaking to them regularly while taking an interest in their business, results...
View ArticleAn Affiliate Marketing Action Plan: The 5 Cs Approach
Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital...
View ArticleCan Robots Take Over Affiliate Management?
At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I...
View Article
More Pages to Explore .....